Creation of an upcycled clothing brand inspired by Murphy’s Law. The concept focuses on everyday mishaps we all experience, translated through clothing (a misbuttoned shirt, a message sent to the wrong person, etc.). As part of this group project, we developed the brand concept, designed the logo, and created one collection per person. We also produced the editorial and e-commerce photoshoots, digital communication (Instagram, posters), the website, and a lookbook.