School Project: Creation of an upcycled clothing brand inspired by Murphy's Law. The concept is about everyday mishaps we all go through (a misbuttoned shirt, a message sent to the wrong person, and more) translated into clothing. As part of this group project, we built the brand concept and visual identity, made different clothing collections, and produced the editorial and e-commerce photoshoots, digital communication (Instagram, posters) and a lookbook.